Why Instagram Shopping?
Instagram has been the #1 platform for visual storytelling for years, loved by consumers and brands for its focus on beautiful photos and videos, which serve as glimpses into the lives, and lifestyles, of their creators.
With the new shoppable posts feature, brands have a greater opportunity to serve the customers who follow them with the ability to quickly see relevant information — like product descriptions and pricing — without ever having to leave the Instagram app.
Once they’ve found an item to purchase, shoppable posts automatically link to corresponding product pages on your website so that customers can quickly add to cart and check out, or browse the remainder of your store.
For those unfamiliar, here's a video on how Instagram Shopping works:
Instagram by the Numbers
More than 800,000 shoppers use Instagram every month, and brands around the world are using the platform to share their stories and products with consumers in a visually engaging way.
When it comes to Instagram, ecommerce businesses by and large recommend the platform. Whether you are advertising, building an audience or both – Instagram has fueled hundreds of thousands in sales.
According to BigCommerce, brands like Natori have seen more than a 1,000% increase in traffic + revenue from Instagram in the past 2 weeks.
"Instagram has played a major role in helping us build a brand, and we love how the new shopping features allow us to easily showcase our products in a way that feels authentic to the community we’ve built,” said Ken Natori, President for The Natori Company.
“In just a few short weeks of using the new shopping features on Instagram, we’ve seen a 100 percent increase in revenue from the channel and a massive 1,416% increase in Instagram referral traffic to our website.”
Are you ready for Instagram Shoppable Posts?
Come back for Part 2 of this Selling On Instagram: Shoppable Posts series and we'll show you how to set up your accounts to be ready to sell.
So what can you do until you get the invite?
Grow your Instagram profile with highly targeted, real followers. You'll be building brand recognition and the know, like, trust factor so people will be primed to buy when they start seeing your shoppable posts.
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